AT&T* is furthering its innovation with mobile barcodes with the availability of a free mobile application to read barcodes utilizing a variety of mobile devices across multiple platforms including Android™ and BlackBerry®.

Today’s announcement is the latest milestone in AT&T’s efforts to develop mobile barcodes into an effective direct response solution for brands and their consumers. To that end, the company is investing in AT&T Mobile Barcode Services, a suite of products and services that enables marketers to provide measurable experiences with their target audience, at the moment of interest.

AT&T Mobile Barcode Services include:

• AT&T Code Scanner: a free mobile application** which provides a fun and easy way to scan 2D (QR and datamatrix codes) and 1D (UPC and EAN) barcodes found in magazines, stores, and online, unlocking new ways to experience the world. Consumers can download the free application through several app stores including BlackBerry® App World™ and Android Market™ or go to http://scan.mobi on their mobile device. AT&T Code Scanner provides consumers with the tool they need to experience a sneak-peak into the exciting potential of this emerging mobile technology. Consumers are encouraged to visit www.att.com/mobilebarcodes to see examples of how mobile barcodes can be used.
• AT&T Create-a-Code: is a free service that allows consumers to create their own personal mobile barcodes by visiting www.att.com/createacode. Mobile barcodes can be created to direct friends and family to a v-card, Facebook account, personal blog or favorite website.
• Code Management Platform: built for business to create, manage and measure mobile barcodes campaign experiences for their customers. It is available now for AT&T’s Mobile Barcode Charter Program members, with future availability to all business segments.

“Our focus on the opportunity that mobile barcode offers businesses to connect directly with their consumers is the latest example of the work AT&T is doing to drive the emergence of new categories of devices and applications that are enhanced by wireless network connectivity,”

said Michael Antieri, President, Advanced Enterprise Mobility Solutions, AT&T Business Solutions. “Over the course of this year, we intend to help our business customers create measurable and fully managed brand experiences with mobile barcodes to better interact with their consumers.”

Consumer barcode scanning represents the next generation of interactive targeted marketing, enabling advertisers to deliver relevant content and offers to consumers, as well as being a valuable and efficient tool for consumers to search for promotions and information using their mobile device.

In a recent United States consumer survey, 80% of respondents indicated interest in scanning barcodes with their mobile phone. Sixty-nine percent of those surveyed want to scan barcodes to capture and redeem coupons and discounts ^[1].

Earlier this year, AT&T announced the formation of a 2D barcode charter program designed to provide AT&T and its customers with a better understanding of the marketing and advertising potential that 2D barcodes offers. AT&T is working closely with the companies presently participating in the program to test consumer response rates as well as the effectiveness of consumer barcode scanning technology as an interactive marketing vehicle.

To download and begin using the AT&T Code Scanner, go to www.att.com/codescanner or go to http://scan.mobi on a mobile device.

To create a mobile barcode for personal use, go to AT&T Create-a-Code at www.att.com/createacode.

To learn more about AT&T Mobile Barcode Services, go to www.att.com/mobilebarcode.

AT&T also provides many other solutions for consumer direct response including AT&T Toll-Free, AT&T Interactive, AT&T Digital Media Solutions and the Yellow Pages.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Standard data and data transfer charges apply, see your plan for details.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse^® and AT&T |DIRECTVbrands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE^® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Android and Android Market are registered trademarks of Google Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

^[1] Source: ABI Research, custom report, March 2010